Connecting local developers offline through local community meetups, workshops, trainings and casual gatherings.
Devenings is a casual monthly gathering for all local software developers irrespective of the tools, technologies and products they work on. We were commissioned to study and design the overall visual identity and communication that is applied to all print & digital applications. We studied the brand holistically and designed an identity that was not only iconic but was deeply linked to software development and was something that developers could easily associate themselves with.
The logo represents two things that coding and development is all about:
Data and Functions
The square bracket represents opening of an array in several programming languages.
The round bracket or parentheses represents the closing of a function.
Reinforcing the brand with a new logo mark
Given the significance of Madinah in Islam, we were compelled to create a link between the logo and Islamic art. Though implicit, the logo blends two jewellery items, namely a diamond and a topaz necklace with an Islamic geometric pattern; which has been heavily used across the Islamic world, particularly in Islamic architecture. The final mark sits well with the product line as its shape and accents are very much in line with how jewelry itself is designed.
Taking direct inspiration from the Arabesque form of artistic decoration, we devised several unique patterns from the logo elements. The patterns play a critical role in establishing a unique identity for the brand and reinforces the underlying concept. The finalized patterns were used as subtle backdrops to make the brand’s presence felt on a variety of channels, both off- and online.