Typography in Design Typography is a major component of design that can either make or break a project. It is an art and technique to create written language that is readable, understandable, and aesthetically pleasing. Whether it is a website, banner, or leaflet, the typography establishes the atmosphere of the entire design and influences the user experience immensely. When using typography for designing, there are a few key points to consider. Firstly, it is essential to select the right font for the project. There is an immense variety of fonts and each of them has a unique personality and style. Some fonts are more formal, while others are more casual. Others are more legible when they are smaller while others are more impressive when they are larger. Secondly, it is important to pay attention to the order of importance of the type. This refers to the arrangement of type in order of their significance. The main heading should be the most obvious, while the subheading should be slightly less prominent. There are many different types of fonts in typography, some of the categories include: Serif: A serif is a small line or stroke that is added to the end of a letter. Fonts with serifs are called serif fonts. Examples include Times New Roman and Garamond. Sans-serif: “Sans” means “without,” so a sans-serif font is one that does not have serifs. Examples include Arial and Helvetica. Display: Display fonts are used primarily for headlines and titles, rather than for large blocks of text. They are often more decorative and ornate than other types of fonts. Examples include Futura and Bodoni. Script: Script fonts are designed to look like handwriting or calligraphy. They can be formal or casual and cursive. Examples include Brush Script and Freestyle Script Monospace: A monospace font is a font in which every character takes up the same amount of horizontal space. This is in contrast to variable-width fonts, where different characters can take up different amounts of space. Examples include Courier New and Lucida Console. X-height: The height of a lowercase letter “x” in a given typeface, used as a measure of the typeface’s overall size. Alignment: The way in which text or other elements are positioned in relation to other elements on the page or canvas. Hierarchy: The arrangement of elements in a design to indicate importance, with the most important elements being the largest and most prominent. Contrast: The difference in visual weight between different elements in a design. Serif typefaces tend to have higher contrast strokes than sans serif designs. Blackletter: Blackletter, also known as Gothic script, Fraktur or Old English, is a style of script used throughout Western Europe from 1150 to well into the 17th century. They are highly decorated and ornate script used for formal documents and religious texts. Examples include Rotunda and Fraktur.