Why Investing In Design Is Worth It
When saving money or times get tough, the creative budget is usually the first to get slashed. Small businesses and startups typically lack funds, although even large companies often disregard design. However, businesses that are smart know that investing in their business isn’t costly, rather, it pays.
Unfortunately, busineses tend to view only a handful of activities as being valuable, such as operations because these activities all have quantifiable financial returns. Design, however, is much more difficult to quantify. But the impact of good design is significant, and companies often neglect to recognise how investing in design will further their other key priorities.
Instead of hiring a professional designer, businesses sometimes turn to their untrained employees to attempt DIY design, leading to mediocre or even disastrous results. Design is a specialized skill that requires expertise and training. Professional designers have years of experience and training, and they understand the principles of design and how to create effective visual communications. On the other hand, untrained employees who attempt DIY design may lack the necessary knowledge and skills to create designs that are effective, visually appealing, and on-brand.
Great design is more than just aesthetics; it’s a strategic investment that can bring tremendous benefits to a business. From enhancing brand recognition to boosting revenue, the impact of investing in great design cannot be overstated.
Attract and Retain Customers
Attracting and retaining customers is crucial for the success of any business, and investing in great design can be a game-changer. Let’s take the example of Airbnb, a company that revolutionized the travel industry through its unique and visually appealing design. The Airbnb website features stunning photographs of their properties, with a user-friendly interface that makes it easy for customers to find the perfect accommodation for their needs. By investing in great design, Airbnb has created a memorable and enjoyable user experience, which has helped them attract and retain millions of customers around the world.
In today’s competitive market, businesses that invest in great design can create a strong brand identity, attract new customers, and retain existing ones. By providing customers with a visually appealing and user-friendly experience, businesses can build brand loyalty, increase customer satisfaction, and ultimately drive sales and revenue growth. So don’t underestimate the power of great design – it can be the key to your business’s success!
Increase Brand Awareness
Great design is a powerful way to increase brand awareness and recognition. By crafting a design that is unique, memorable, and consistent across all branding materials, businesses can make their brand stand out in a crowded market. A strong brand identity that customers can easily identify with can help businesses build a loyal following and increase their overall visibility, leading to more opportunities for growth and success.
Spotify’s annual Wrapped campaign is a great example of how good design can help to increase brand awareness and engagement. The campaign features personalized “year in review” summaries for each user, complete with custom-designed graphics and visualizations. The campaign has become an annual tradition for Spotify users and has helped to build brand loyalty and engagement.
Build Trust and Credibility
Investing in great design can help businesses build trust and credibility with their customers. A professional and well-designed website or product can communicate that a business is reputable, trustworthy, and committed to providing high-quality products and services. By creating a positive impression in the minds of potential customers, businesses can build brand loyalty, encourage positive word-of-mouth referrals, and ultimately drive sales.
A dental practice with a clean, modern website that showcases their services and team is more likely to be viewed as a credible and trustworthy provider than a practice with a poorly designed website that doesn’t provide much information.
Good design can also be important for businesses that sell products online. A professional-looking website with high-quality product images and a clear, easy-to-use interface can instill confidence in customers and increase the likelihood of them making a purchase. On the other hand, a poorly designed website that’s difficult to navigate and has low-quality product images may turn customers away.
When Airbnb was first founded, the founders struggled to gain traction and convince people to rent out their homes to strangers. However, once they hired a professional designer to revamp their website, their credibility skyrocketed. The new design made the site look more professional and trustworthy, which helped convince more people to give the platform a try.
Improve User Experience
Have you ever used a product or service that just felt right? Everything seemed to work seamlessly, and you found yourself fully immersed in the experience without any frustration or confusion. Chances are, that experience was the result of good design. Design plays a critical role in improving user experience (UX), and the best designers understand how to create products and services that not only meet functional needs but also engage users on a deeper level.
Dropbox is a cloud storage service that has made it easy for users to store and share files online. One of the key ways Dropbox has improved UX is through responsive design. No matter what device you’re using, the Dropbox interface looks and works the same way. This consistency makes it easy for users to find and manage their files no matter where they are.
In today’s competitive business landscape, increasing revenue is a top priority for many companies. One effective strategy to achieve this objective is to invest in design. Design not only makes a product or service visually appealing but also plays a critical role in shaping the user experience (UX). When done right, design can improve UX, resulting in higher customer satisfaction and loyalty, ultimately leading to increased revenue.
Spotify’s design is focused on creating a personalized music experience for each user. By offering customized playlists, personalized recommendations, and a user-friendly interface, Spotify has become one of the most popular music streaming services in the world. Their focus on UX has helped them attract and retain customers willing to pay a monthly subscription fee for their service.
In conclusion, the benefits of investing in great design are clear. By creating a visually appealing and user-friendly design, businesses can attract and retain customers, increase brand awareness, build trust and credibility, improve the user experience, and ultimately increase revenue. Whether it’s a well-designed website, product, or marketing materials, investing in great design can set businesses apart from the competition and help them achieve long-term success. So don’t hesitate to invest in great design and watch your business thrive!